SEO has been around for a long time, and its importance has only increased in recent years as Google becomes more widely used. To be successful with local SEO, you need to make sure your business is ranking high in local search results.
From this article you will learn 10 ways to optimise your website and getting the best position in local searches.
- Use Proper Keywords in Headers
With this quick tip, you can start thinking about how to optimize your site for search engines. If you find it too complicated, however, you should consider hiring an SEO specialist and a programmer. It’s also important to make sure that the most important keywords in your blog posts are used in their proper place. If you don’t, your blog may be hard for search engines to find or turn away potential visitors. For instance, you are targeting a keyword “SEO Sydney”, mentioning this phrase in SEO title, URL, Meta Description and content headings will increase the chance of ranking this keyword on local search engine.
- Focus on Reviews
Without reviews, there’s a huge risk that consumers won’t choose to buy from you. You want your products or services to be reviewed as often as possible – studies show that consumers will consider businesses with 3-star or higher ratings. Businesses should definitely be getting reviews on Yelp, or other popular review sites, even if you have nothing else to do. You should invest time in these efforts because it will ultimately increase your business’s reputation.
- Update Content & Media Files
Search engines use various factors to measure their level of trust in a website. One of those factors is whether you update your site on a regular basis. If you don’t want your site to be forgotten, it’s important to keep things fresh. Google likes websites that are active and current. That also means having a small number of older dead pages on your site and updating them instead of creating new content. To make sure the search engine knows your website is still active and relevant, try making sure that a lot of recent activity has occurred on your site.
- Quality Niche Relevant Backlinks
One of the easiest ways to improve your ranking in local search results is to get links from relevant and local sites. Links are one of the foundational pillars of SEO, and they play a crucial role in securing your site’s success. Write informative topics that will get organic links. However, if you just want quick links (Poor Quality Paid Links) as fast as possible, you’ll get penalized by Google. That’s why when you work on link building strategies for your site make sure that good quality links coming into your website provide good value
- Must Have a Google My Business Page
This helps it grow in search results and should be your number one focus for local SEO. For some local searches your GMB page could rank higher than your website’s target page. Also, customers first choice of reading reviews is from the GMB page. Provide all the contact details and description properly in your GMB page. It will help customers to contact your website easily.
- Disavow Low Quality Listings and Links
Businesses in your industry should consider listing themselves on local directories. They are essential for branding and for reaching new customers online. Quality directories with a great reputation will be worth the time, effort; resources you manage to put into them. But low-quality directory link and other links can harm your ranking. Find out the poor toxic links and disavow them to get your ranking back.
- Optimize Reviews on Google My Business Page
Google reviews are considered to be very important in local search results. If a business has fewer reviews, or has bad ones, it will rank lower than competitors with more postings. It can often be difficult for small businesses to accumulate both positive and negative reviews because they’re afraid of any potential backlash that may occur. It is critical for you to understand why you should be optimizing your Google Maps page in order to encourage reviews. You can go one step further and use email marketing campaigns to incentivize curated reviews.