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Maastricht University Scholarship 2021
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Maastricht University Scholarship 2021

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Quiz marketing, also known as interactive content marketing, involves using quizzes and interactive tools to capture leads and boost engagement. The basic idea is to create fun, engaging quizzes and interactive experiences centered around your product or service. Quiz marketing is more than just a fun interactive experience. When you understand the psychology behind why it's so effective, you'll see how powerful it can be for boosting conversions and building memory in your audience. Builds Trust and Authority Generates Leads Improves Engagement Provides Valuable Insights Drives Social Sharing The Science Behind Quizzes and Memory Retention There's a reason quizzes are so effective at boosting conversion rates. They tap into the way our brains work by activating two powerful psychological effects: the testing effect and social comparison. The testing effect means that when we retrieve information from our memory, it becomes more firmly embedded. By prompting people to actively recall information about your brand, product or service, you strengthen the neural connections in their brain, making that information more readily accessible in the future. Social comparison means that people have an innate drive to evaluate themselves relative to others. Quizzes leverage this by showing how someone's results compare to other users, creating an urge to improve their score. This triggers their competitive motivation and keeps them engaged with your content. Real-World Examples of Successful Quiz Campaigns Some of the most successful brands are using quizzes to boost engagement and capture leads. For example, BuzzFeed is the king of quizzes and has built an entire business model around them. Their quizzes like “How Privileged Are You?” and “Can We Guess Your Age?” have generated millions of views and shares. 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Each question should be short, around 1 to 3 sentences. Multiple choice or true/false formats work well for quizzes. Offer shareable results The results or “score” page is the perfect opportunity to inspire shares. Give people a fun label or title based on their answers, like “You're a Dedicated Dog Lover!” or “Puppy Pro.” Make the results page visually engaging by including an eye-catching image. Give people an easy way to share their results on social media to increase visibility. Provide value in the end Once someone completes your quiz, they’ll expect a reward. The best rewards are lead magnets that provide value, like a coupon code, free checklist or mini ebook. For example, if your quiz reveals someone as an “Experienced Pet Owner,” offer them a coupon for 20% off their next purchase. You can also collect email addresses in exchange for providing the quiz results. Promote your quiz Creating an awesome quiz means nothing if no one takes it! 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