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How to Legally and Ethically Curate Content

How to Legally and Ethically Curate Content

If you’ve spent any time on this blog, you recognize that content curation is that the main focus – and permanently reason. Curating content removes much of the work that must be wiped out order to supply original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures. How to Legally and Ethically Curate Content

But like most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. And if you would like to achieve success with content curation, you would like to form sure you’re staying on the proper side of that line.

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What is Content Curation?

The sheer volume of content that’s being created and published online is enough to overwhelm the billions of users who access the web on a daily basis. In fact, the overwhelming majority of all content ever created by mankind has been produced in only the last three years. And this makes it nearly impossible for people to sift through trillions of words of copy, billions of videos, and many blogs to seek out the knowledge they have .

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Whereas the world’s most profitable websites and makes were once content creators, today’s leading sites – like Buzzfeed and ViralNova – tend to err on the side of content curation. We’re living in an article age where content curation is king.

What Content Curation isn’t

In order to achieve success with content, you’ve got to know what content curation isn’t .

“First, content curation isn’t plagiarism, scraping, or copyright violation—or shouldn’t be,” entrepreneur Tim Parker writes. “If you’re copying somebody else’s work and placing it on your website as your own, that’s illegal by any legal standard. that has a blog article, image, video, or anything that somebody created.”

Just because you’re ready to find a bit of content online, doesn’t mean you’ll legally use that content. like all other creative work, digital content is protected by certain copyright laws.

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How to Legally and Ethically Curate Content

There are only a few situations during which you’re ready to copy and paste someone else’s content into your own digital channels without express consent. Instead, you’ve got to figure within the principles and curate during a legal and ethical manner.

How to Legally and Ethically Curate Content

Now that we’re clear on what content curation isn’t , let’s re-evaluate a couple of practical tips you’ll use to securely and legally curate content to get the simplest possible results:

  1. confirm You’re Protected
    When content curation is approached correctly, you’ve got little or no to stress about. However, this is often an excellent time to remind business owners and marketers of the importance of getting the right safety nets in situ to stop misunderstandings or mistakes from creating harm.

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If you don’t have already got one, nab a general insurance policy that gives personal and advertising injury coverage. (This coverage will help protect you from lawsuits initiated by someone who accuses you of infringement of copyright .)

  1. Be Selective in What Content You Curate
    Don’t blindly curate anything and everything. And once you do curate, confirm you’re pulling content from a good sort of sources. If you’re only curating content from a selected blog, you’re not really curating. You’re just using their content and spending it along to your audience.

Good content curation requires a spread of sources that you simply pick and choose between . By spreading things out, you’re less likely to be seen as “stealing.” Instead, you’re seen as an authoritative voice for your community.

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  1. Always Cite the first Source

Always, always, always cite the first source and supply a backlink where possible. A failure to try to to so is rude (at best) and illegal (at worst).

By citing the first source, you show the first content creator that you’re acknowledging their status because the owner. It gives them exposure and backlink “juice.” actually , if you share a backlink, most savvy business owners and bloggers won’t care what or what proportion of their content you curate.

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  1. Provide Context and Original Commentary
    While there are times once you can curate and share a bit of content in isolation, the overall best practice is to supply some kind of context and original commentary. This makes it unique and provides you a reason to curate. (If you’re simply sharing an equivalent content the first creator put out, you would possibly also just give your readers a hyperlink and tell them to click to seek out out more.)
  2. search for Shareable Content
    Part of curating content is checking out the proper nuggets. By sifting through content and finding the things that’s actually valuable, you are doing your audience a really valuable service. But with numerous unknown factors regarding what proportion you’ll share, what you’ll share, and the way to properly cite the first source, you’ll find it easier to seem for content that’s already deemed shareable.

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How does one know if a bit of content is ripe for the picking? search for those little share links, buttons, and widgets beneath videos and blog posts. (Sites like YouTube and Vimeo allow you to quickly curate and share their content – no questions asked. Many blog platforms do also .)

  1. Take it Down if Asked
    If someone ever approaches you and asks you to require down a bit of content or questions why you’re using something that’s theirs, the simplest policy is to require it down immediately. Arguing, debating, or ignoring aren’t smart strategies. The last item you would like to try to to is get in an infringement battle. albeit you’re within the clear, it are often a time-consuming and dear fight.

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